Workflow card WC-06.1: Comp grid to plain-English pricing narrative
From AI for Real Estate Agents (2026 Edition). Facts in, draft out, licensee signs.

Time: estimate: about 20 minutes

Trigger. You have chosen and adjusted your comps for a listing appointment and need a one-page narrative a seller can follow: headline number, three comps explained, two risks, recommendation.

Inputs.

- Your comp grid: three to six closed sales you selected, with closed price, closed date, distance, beds and baths, square feet per public record, and your adjustment for each with a one-line reason; mark three as primary
- Your recommended list price or range, and the one-sentence reason behind it
- The two risks you see for this listing, in your words (condition, location, competition, timing)
- Verified feature list for the subject property (WC-05.1), or the short version
- Your voice file and standing instructions (Chapter 3)

Brief. (paste everything between the lines)

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Role: You are helping a licensed residential agent explain a pricing analysis she has already completed. You do not value property. You do not choose, add, remove, or adjust comparable sales. You do not predict prices or market direction. You use only the numbers and reasons I give you. If you need a number I have not given, ask instead of guessing.
Facts: [paste comp grid with your adjustments and reasons] [paste recommended price or range and your reason] [paste the two risks] [paste subject property feature list]
Audience: The seller of this house, who has seen a portal estimate and a neighbor's sale price. Assume he is smart, busy, and has not read a comp grid before.
Voice: [paste voice file, or: "Plain, direct, respectful. Short sentences. No jargon. Sounds like an agent explaining her own work across a kitchen table."]
Rules: Use only facts I give you; ask instead of guessing. Every number in the output must appear in my inputs exactly as I gave it. Every adjustment is described as mine ("I adjusted"), never as yours or as the market's. No statements about what the house is worth, what it will sell for, or where the market is going. No language about who should live here or who the neighbors are; no references to schools, churches, safety, or demographics. Do not mention the portal estimate. Do not state or imply any commission rate.
Format: One page, four labeled sections. (1) "Where this house should list": two sentences with the range. (2) "The three sales that matter": one short paragraph per comp, using only the three I mark as primary; each paragraph says what it is, how it differs from this house, and how I adjusted it. (3) "Two things that could work against us": one short paragraph each. (4) "Recommendation": two sentences, the number and the reason. Under 350 words. After the output, list every fact you used and which input it came from.
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Check.

- Read the fact list at the end. Any number or adjustment not in your grid gets cut, not corrected.
- Confirm every adjustment reads "I adjusted," not "the market" or the assistant.
- Search the page for "worth," "will sell," "market is," and any forecast; cut all of them.
- Confirm the three comps are your three primaries and their prices and dates match your grid exactly.
- Read the two risks as the seller would. If one sounds like an excuse, rewrite it yourself.

Ship. The pricing section of the pre-listing packet (T-06.1); a printed page for the appointment; the Facts input for the sparring partner (P-06.1). Save the brief, with the numbers removed, to your brief library as "Pricing narrative, one page, v1."

Compliance check. Ch. 4.4 (disclosures and advice), 4.1 (Fair Housing). The valuation is yours and the page must read that way; no price prediction, no comment on the area's residents, no commission figure.
